About us

Our e-store offers minimalist skincare and unisex clothing, inspired by nature and the clean, functional aesthetics of Northern European cities like Stockholm, Helsinki, and Riga. We believe in the power of simplicity, providing everyday essentials that are both stylish and comfortable. By prioritizing quality and sustainability, we aim to empower individuals to embrace a minimalist lifestyle and reduce their environmental impact.

• Discover the Power of Organic Skincare with Us!

At our e-store, we are dedicated to offering you organic, sustainable, and trusted skincare products made in the EU and registered at The Cosmetic Products Notification Portal (CPNP). Our commitment to quality and the environment is at the core of everything we do.

Organic. Natural. Certified. Our products and packaging have a proven track record, and we are constantly improving them. We believe that all skincare and makeup should be done right – with effective formulas that are friendly to both your skin and the environment.

With 18 years of experience in developing and manufacturing organic and natural certified products, our producer partners are industry leaders. We are proud to say that 88% of the cardboard we use for our shipping boxes is made from recycled materials, ensuring an effective packing process so your order arrives safely and quickly. Our formulas are 100% biodegradable.

All our products comply with EU Regulation № 1223/2009 on cosmetic products, ensuring the highest standards of safety and quality. 95% of the ingredients in our formulations are certified organic and sourced from sustainable farming methods, and are Organic Certified according to the international COSMOS standard by ECOSERT Greenlife. Each ingredient and formulation undergoes rigorous testing and quality checks.

Our cosmetics producer's manufacturing is ISO22716:2007 certified to ensure the highest product quality. It uses stainless steel machinery from Switzerland, allowing us to achieve luxury product textures. Every process within the factory is designed to be friendly to nature – starting from the cleaning agents to the use of renewable electricity to power machines.

• Explore clothing and accessories produced especially for you!

As far as possible, we carefully choose eco-friendly products or those that align with our sustainability philosophy. Our clothing and accessories partner provides goods on demand with affordable prints. All products comply with EU Regulation, as noted in the description.

Our producer is committed to sustainable packaging. Producer uses post-consumer recycled (PCR) plastics for all apparel orders from in-house facilities. Globally, at least 70% of outer packaging and 50% of inner bags are made from recycled plastic.

Producer has switched to 90%–100% PCR plastic packaging for apparel products in North America. PCR packaging protects products as well as virgin plastic bags and looks almost the same. Choosing PCR plastic helps minimize environmental impact. Producer continuously working on becoming more sustainable and will keep exploring greener packaging options.

Join us in embracing a minimalist lifestyle and making a positive impact on the environment. Choose our organic skincare products and experience the difference for yourself. We are committed to reducing waste. Products customized and produced especially for you avoid overproduction and decrease environmental impact. Our customers make conscious choices, and we are grateful for this.